Amazon over the last 18months have transformed themselves from a slowly declining paper merchant to a new media behemoth.
It started with the gutsy introduction of Kindle. The iPad was just an idea swilling around in Steve Jobs’ head – a thought put there by Juan-Luc Picard – when the Kindle was introduced. We’d even go as far as speculating that the Kindle’s success gave Steve Jobs the confidence to release his Star Trek inspired tablet.
With the introduction of it’s On-Demand streaming service, Amazon has pitched a new direction and their plan starts to become clear. Amazon has shifted from being an online – paper – book store, to being the ultimate –customizable – media service . Not just media either, but all parts of the media experience, if your prepared to rent, buy or try – Amazon has it, or has it planned for the near future. Core to this strategy is selling every part of that media equation, from space on their usable media servers – downloadable movies – eBooks – gadgets – consumables as well as hardware to consume all their new media, everything is a salable product.