After reporting record earnings made on the back of record iPhone sales many are now wondering how Apple will maintain these record breaking numbers. What new product will help Apple to pass the incredible $19 billion profit mark for a single quarter? What will be Apple’s next big thing?
For a product to make it into the Next Big Thing (NBT) category it must be a game changer, it must take something ordinary and make it amazing. Think iPod, iPhone and iPad, all must have devices that revolutionized their segments and all segments that were due for a revolution.