In the fast changing silicon world a company needs to be nimble, NVIDIA is such a company. The jolly green giant of graphics companies is preparing to take the radical step of licensing its Intellectual Property, allowing other companies to produce chips using NVIDIA’s technology.
The fast paced growth of the mobile sector along with the success of ARM and PowerVR, the two dominant companies in the mobile sector, has to be a major motivation for NVIDIA. While NVIDIA already sells its own Tegra all in one chipset to manufacturers selling its IP to chip designers opens up markets for the company.
NVIDIA’s initial portfolio will include Kepler graphics core designs, visual compute technology and rumors suggest eventually they will add their LTE modem technology. Being a new market for NVIDIA it will take time to build the eco-system around their new IP products. To date there are no customers for the new offerings but it is early days.