Leading edge display technology and advertising seem to go hand in hand. Always attempting to attract attention advertisers have proven themselves willing to take a chance on untested technology.
Holographic projection seems to be the latest darling of the advertising community, InnoVision being the latest to demonstrate a real product, aimed squarely at advertising and promotion. Expect to see some stunning advertisement placements, in places you would least suspect.
Microsoft’s has recently demonstrated a number of holographic technologies, all pure R&D, no completed products in sight. Microsoft’s demonstrations however did push the boundaries of interaction, developing new ways to interact with the digital world. You can be certain that parts of the technology are bound to end up in advertisements all around us.