LG, life is good until you climb aboard LG’s special elevator. Upon entering the lift all looks normal, nothing to see here, until you press the button. In that moment the riders mind expects the lift to start its journey, instead the floor of the elevator appears to fall away, leaving them at gravities mercy.
The floor was in fact still in place as it should be, the effect being generated by a series of IPS LCD panels embedded into the floor. An impressive prank that has all of the polish of a Hollywood blockbuster crammed into the confines of your average office elevator.
Included for your viewing pleasure is the LG elevator experiment, buckle up, get a grip and press the play button.