After many weeks of NVIDIA preparing the world for their brand new graphics processor, with the wheels of the marketing machine running at full speed NVIDIA’s new GPU the GK104 has been introduced to the world. The basis of the new GFX 680 the war of the Über video card has swung back in NVIDIA’s favour.
NVIDIA’s new design emphasizes power efficiency and performance where-as the previous generation chips went for performance at any cost. Strangely though the previous generation were beaten by AMD while this new more power efficient design ends being up to 3 times faster – per watt of power – than the previous generation chips and soundly beats AMD’s latest, the HD 7970.
In one foul swoop NVIDIA have stolen the crown back, reaching over and taking the crown right off the kings brow. While the GTX 680 video card slaps AMD back into second place NVIDIA isn’t done yet, they may have an ace up their sleeve. The GTX 680 is cheaper, faster and lower power than AMD’s best, the 7970, the King is dead. Long live the new King.