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Amazon On Fire. The Kindle Fire 2, Amazon Smartphone and the Legendary Lab 126…

Amazon, a company on fire. As a company Amazon is attempting to ride the wave of change that is the digital media revolution. Having already established an empire based on what we read they are expanding to include what we watch and what we watch it on.

Central to this evolution is Amazon’s latest gadgets, the devices that make it easy to access Amazon’s content. This has until now been the territory of the Kindle and Fire readers and tablet. Now Lab 126, Amazon’s super secret R&D lab is said to be preparing a new generation of Fire tablets and controversially, a Smartphone.

Amazon have a long road ahead of them in 2012, competing against the biggest names on the internet, keeping share holders happy and entering the tablet / smartphone market is enough to keep a clone army of Martha Stewarts busy.

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