More than a PVR and Less than Foxtel IQ
FetchTV is iiNets entry into the Australian pay tv market. Going up against heavy weights like Foxtel and Telstra may not seem like a sensible plan but iiNet may be onto something here. It makes use of the spare capacity in the network and provides iiNet with a whole new revenue stream. At it’s most basic FetchTV is a PVR – Personal Video Recorder – with the addition of internet delivered content. What iiNet have achieved is to provide the basics for a good price , in a more strategic sense they have aimed at a gap in the market, fill that gap iiNet. At the moment this is most evident in the collection of European soccer channels and world wide news channels. Don’t replicate Foxtel, go for the parts of the market they have ignored.
Technical experts have gone to great lengths to show Fetch is not an IPTV or internet streamer. Instead it makes use of dark fibre – unused parts of the optic network – and IP Multicast TV over the Agile direct ADSL2+ network. So there is specific infrastructure in place to shift the bits where as your typical IPTV setup just uses the standard internet backbone to shift the information about.