Mercedes-Benz is once again promoting the next generation power source, the Fuel Cell or as Mercedes has branded it, F-Cell. In the process they have created the coolest B-Class Mercedes-Benz ever, a car traditionally known as a family wagon is now the centre of a video that has captured everyone’s attention. The Invisible Mercedes-Benz.
Utilising thousands of LED’s the camouflaged B-Class was driven around the streets turning heads as it went. While the technique of invisibility is straightforward implementing it was no easy feat. Requiring thousands of LED’s and a Canon EOS 5D Mark II D/SLR on the far side of the car to generate the illusion. The image from the camera being portrayed by the LED’s on the car, giving the appearance of invisibility. Like a modern form of magic using a slight of hand and mirrors, in a digital sense, Mercedes has created a visually stunning promotional tool for their F-Cell.
The publicity machine at Mercedes-Benz is certainly churning away. The end of 2011 saw a team drive a fleet of B-Class F Cell Merc’s around the world. Many journalists were given a hands on preview, most having only good things to say about the handling and power. Mercedes-Benz is especially keen to emphasise the zero impact nature of hydrogen and fuel cells, along with the perky performance and range.