Microsoft has over decades built a reputation as the most famous corporate Dinosaurs. With legendary stories of inflexibility and decision by technical committee, it was a well-deserved reputation. Five years ago behind closed doors a single decision was made that would rock their world, like an evolution altering asteroid. A decision that somehow slipped under the media’s radar. A decision that has been slowly changing Microsoft from the inside.
Fast forward to today and the time has come to pay the reaper. Microsoft has a new design team and philosophy, their mobile phone operating system is winning design awards and with its brand new partner Nokia they need 2012 to be the year that the changes take hold.
The background for this particular tale begins way back in 2007 with the release of the iPhone. Apple single-handedly changed the landscape and the rules, all in one foul sweep. The Apple way quickly came to dominate the small touch screen world. Steve Jobs knew that people needed to be able to work naturally with their devices, his premise being that the machines should work with us, we shouldn’t’ have to change the way we work just to use a phone and he was right and even Microsoft realized it.