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The Xbox TV, Xbox 720 and Project Durango take shape, the 50 shades of Microsoft Xbox…

Like 50 shades of porn for gamers Microsoft continues to drip feed the rumour mill details of their future Xbox consoles. Via websites The Verge and Xbox World new rumours reveal the hardware specifications of two Xbox models.

Microsoft appears to have far grander aspirations than simply controlling the console market. Far more than a gaming console Microsoft is building an entire home entertainment eco-system. Xbox Live is now the gateway to Microsoft’s entertainment empire, getting people in the door, logged on, is the new ratings war.

All of the information available so far suggests the Xbox 720 is central to the new media empire. A brave new world of tightly integrated gadgets that requires the 720 to be far more than a mere console. In the future it may be known as an entertainment server, delivering all of your electronic entertainment needs.

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