Category Archives: Automotive

Four wheels and red, the rest is up to you.

2012 X Games Hot Wheels Double Loop Dare Video, Insane At Full Scale…

The X Games, having reduced the word extreme to a single letter ,X. The X team is now working with everyone’s childhood favorite, Hot Wheels. Together they are performing amazing stunts on four full sized wheels.

In their latest exploit, the X Games and Hot Wheels are claiming the world record for driving the first simultaneous double loop, the Hot Wheels Double Loop Dare is taking childhood imagination and making the insanity real.

The 66 foot high loops were modeled on Mattel’s Hot Wheels Double Dare Snare toy racetrack set. Re-engineered and scaled up to deal with the forces of a full sized rally cars hitting the loop at 52 mph. Hitting with 7 g’s of force during the loop the drivers have trained to deal with the black out inducing g forces. Clenching their legs and extremities so that it feels as if their eye balls will pop out, they must fight to remain conscious.

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BMW M5 Bullet The Video. High Performance Art or Poetry In Slow Motion…

Celebrating 40 Years of the M brand BMW Canada have this week released a most stunning video. Bringing the Art back to promotion with the video titled ‘M5 Bullet – High Performance Art’. With super smooth slow motion action on display the video has been a smash hit, passing a million views on YouTube in its first two days. It will eventually make it onto TV as the new BMW M5 commercial.

Filming took place in the Bonneville Salt Flats in Utah. Accelerating hard the M5 shoots out of the barrel of a very large gun, the desert backdrop hides the scale of the exercise. The BMW F10M M5 continues on its trajectory, racing across the desert, destroying everything in its path. With all of the destruction captured in spectacular slow motion the video makes for captivating viewing.

Included for your viewing pleasure is one of the most creative car commercials in years, sit back, relax and let the high speed destruction begin.

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Reinventing Spectacular. The Aston Martin AM310, the Return of the Vanquished…

Aston Martin, makers of sumptuous sports cars have previewed their latest luxury super car, the AM310, the brand new 2013 Vanquish. As part of it’s centenary celebrations next year Aston Martin has by-passeed all social protocol and made its own birthday present for the occasion, the AM310 Vanquish.

Today Aston Martin has released the official photo gallery and preview video for their new reinvention of spectacular. With the Vanquish badge in place on the boot Aston Martin have also confirmed their birthday presents name.

Replacing the DBS as Aston Martin premier edition this will be the most expensive model in the family. First seen on display at Villa d’Este Concours d’Elegance – celebration of historic cars – last month. The final production model is expected to be released in August at the Pebble Beach auto event in California, ready for sale next year.

How will Aston Martin fake surprise at it’s 100th birthday party?

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The Jaguar 2013 F-Type, The Return To Two Seater Sports Car Heaven…

Something is missing from Jaguar. As a company whose name has been built on sports car performance and luxury interiors it may seem unusual that they haven’t had a true 2 seater sports car in it’s line-up since the X-Type and E-Types, some 50 years ago. Jaguar is about to change this sad fact in the most astounding way, let me introduce you to the Jaguar F-Type, two seater super sports car.

Recently at the Beijing Motor Show (2012) Jaguar released more tasty morsels of information in the build up to the 2013 launch of the new F-Type. Jaguar is drip feeding the rumour mill with morsels of information, pictures and video of their new curvaceous dream machine.

Early photo’s of the prototypes were released by Jaguar in 2011, shortly after confirmed the project would go into production. While the photo’s did wet the publics appetite, generating a substantial buzz, the cars were only partially naked, with the curves of the front and rear covered in pattered paint jobs to mask their true lines.

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FIAT 500 Abarth Venom, The 2013 Insane Edition…

Small streets, tight corners, squeezing through unforgiving gaps, inner city living has necessitated a class of car that matches the hustle and bustle of life in the city. The city cars are this class of car. Compact, cheap and reliable, these are the words that quickly became the catch cry of the city car owners.

The Abarth treatment of the FIAT 500 creates one insane city car, a pocket rocket. FIAT still wanted more though it seems. They needed something special to celebrate the release of the new FIAT 500 Abarth, so they created the Venom. This is what happens when you put a car through Abarth’s tuning factory line twice, no longer is turning the dial to 11 enough, somehow FIAT have found the 12 on a dial that only goes to 10.

FIAT has this week garnered much attention for the release of the 2013 FIAT 500 and its bad boy half brother, the Abarth. Catrrinel Menghia had cameras a flashing and reporters dashing, for interviews. Turning seemingly profession journalists into fumbling adolescents once again.

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The All New 2013 Dodge SRT Viper, Just Because It Looks Sooo Good…

Instantly creating a stir when it was initially released in 1991 the Dodge Viper took the muscle car concept to the limit, along the way becoming one of those cars people either loved or hated, the Viper was a very polarising model.

As Mark Twain once said ‘the rumours of my death have been greatly exaggerated”, the same could be said for the Viper. After a temporary halt to production, since 2010, to allow for a fully redesigned 2013 model the Viper is back, ready to make it’s international debut at the New York Motor Show this week.

The new models have been re-designed from the ground up. First discussed in 2010 the 2013 Viper will be designed to make it accessible to as many people as possible. All Vipers produced to date have been described as drivers cars, with no driver aids and aggressive handling that required razor sharp reactions previous Vipers required taming. At the Chrysler 2010 dealer conference Chrysler Group and Fiat CEO Sergio Marchionne described the 2013 Viper design aiming to make the car more accessible to the average driver. To this end the new Viper will now include all of the modern driver aids and more forgiving steering and suspension settings. Electronically taming the beast.

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The Incredible Disappearing Mercedes B-Class F-Cell, The Invisible Mercedes Benz…

Mercedes-Benz is once again promoting the next generation power source, the Fuel Cell or as Mercedes has branded it, F-Cell. In the process they have created the coolest B-Class Mercedes-Benz ever, a car traditionally known as a family wagon is now the centre of a video that has captured everyone’s attention. The Invisible Mercedes-Benz.

Utilising thousands of LED’s the camouflaged B-Class was driven around the streets turning heads as it went. While the technique of invisibility is straightforward implementing it was no easy feat. Requiring thousands of LED’s and a Canon EOS 5D Mark II D/SLR on the far side of the car to generate the illusion. The image from the camera being portrayed by the LED’s on the car, giving the appearance of invisibility. Like a modern form of magic using a slight of hand and mirrors, in a digital sense, Mercedes has created a visually stunning promotional tool for their F-Cell.

The publicity machine at Mercedes-Benz is certainly churning away. The end of 2011 saw a team drive a fleet of B-Class F Cell Merc’s around the world. Many journalists were given a hands on preview, most having only good things to say about the handling and power. Mercedes-Benz is especially keen to emphasise the zero impact nature of hydrogen and fuel cells, along with the perky performance and range.

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Nissan’s Wonder Twins, The Nissan Juke-R and GT-R 2012. Jukezilla and Godzilla Take on the World.

Nissan has always produced highly modifiable cars, intentional or not their cars have been hugely popular with drifters and street races, once duly modified. Now Nissan has beaten everyone to the punch and produced what they describe as the world’s fastest cross-over, the Juke-R is actually the world’s most extreme hot hatch.

The Juke was released in 2010, with its unusual looks and very useable interior it won a lot of friends. Being a cross-over it combines the qualities of an sports off-roader with the size and shape of a hatchback. While the plain vanilla Juke may be an interesting curio Nissan has constructed something very special with its Juke-R. Wanting to prove the point Nissan has even released a video of the Juke-R racing three other super-cars. – see below -.

Dressed in black carbon fibre the Juke-R is the standard Jukes evil twin. A smoking hot hatch in the greatest tradition of mental cars. This is no ordinary hot hatchback mind you, with a Nissan GT-R’s engine, transmission and four wheel drive somehow shoe horned into the Jukes body. Part Juke part Godzilla, this is the Jukezilla.

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Monster World Domination Tour, Ken Block in Australia…

“My visit is shaping up to be wild. We’re coming down and doing a ton of different things during my visit, and, I’m not just there for the World Tour. I’m also racing in WRC Australia the following week. I can’t wait, it’s going to be a very fun couple of weeks for me.”, Ken Block.

SOLD OUT! Monsters’ Gymkhana World Tour spectacular is approaching Australia fast, the count down to September 3 is well underway. Those lucky enough to win tickets to the one-off show are in for a big night of extreme Monster behaviour. The Ford Fiesta thrashed around Universal studio’s in Gymkhana 4 will be joining Block for the show. Monster Energy Australia have been working hard to make the Australian show special, a true one-off. Many of Australia’s motor sports champions -past and present- will make an appearance along with the entire Monster Extreme Sports crew who are making the trip down under. Expect motor cross bikes jumping moving rally car, mid-air cross overs, and more smoke and rubber than a tyre fire. We hear the man on the Segway is charging his batteries as we speak, ready to ride straight though the middle of some of the most extreme driving ever recorded.

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Kenny of the Block, Gymkhana 4…

FROM 2011. The anticipation has been building for WEEKS. Monster fans, petrol heads and rally junkies have been holding their breath for Gymkhana 4, Ken Blocks next extreme driving video. Hold your breath no longer Gymkhana fans number 4 is here, Kenny of the Block and Monster World Rally have teamed up once more to bring us this next adrenalin charged film and it delivers.

Filmed on the backlot of Universal Studio’s in California the Gymkhana series takes on Hollywood production values, the director Ben Conrad –Zombieland and 30 Seconds or Less– delivers explosions, effects, and some amazing camera work, with the super slow motion shots being put to great effect. While Gymkhana 3 was pure driving and adrenalin Gymkhana 4 tries to be more, it’s got humour and pazaz, it will make you chuckle then throw you back n you seat.

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