Category Archives: Long Read

If it gives you a tired scroll finger it’s a long read.

The Commodor 64, the Computer That Changed the Galaxy…

The Commodore 64 sold in excess of 17 million units in its lifetime, still the largest selling single model of computer in history. Introduced in 1982 this computer more than any other made computers available to the average joe on the street, who proceeded to cut their teeth on this new beast.

The attraction for us nerds was purely based around its graphics and sound capabilities, it was technically the best machine at the time. This alone doesn’t explain it’s success though.

After it’s release in 1982 Commodore began selling the machine through main street retail stores instead of through specialist electronics stores. Computers sold through electronics parts stores had the stigma of build you own computer kits, this locked most people out. Even in the nerd world at the time the kids that had the funds, tools and ability to build their own computer were a tiny subset of this community.

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Amazon. From Paper to New Media Empire…

Amazon over the last 18months have transformed themselves from a slowly declining paper merchant to a new media behemoth.

It started with the gutsy introduction of Kindle. The iPad was just an idea swilling around in Steve Jobs’ head – a thought put there by Juan-Luc Picard – when the Kindle was introduced. We’d even go as far as speculating that the Kindle’s success gave Steve Jobs the confidence to release his Star Trek inspired tablet.

With the introduction of it’s On-Demand streaming service, Amazon has pitched a new direction and their plan starts to become clear. Amazon has shifted from being an online – paper – book store, to being the ultimate –customizable – media service . Not just media either, but all parts of the media experience, if your prepared to rent, buy or try – Amazon has it, or has it planned for the near future. Core to this strategy is selling every part of that media equation, from space on their usable media servers – downloadable movies – eBooks – gadgets – consumables as well as hardware to consume all their new media, everything is a salable product.

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Porn for Noids…

Fear and Noiding in Las Vegas
CES gives us a glimpse of what drool worthy gadgets are coming up and the general direction of consumer electronics technology. The toys we’ll be paying good coin for in a couple of years are tucked away in quiet rooms. With every major electronics manufacturer under the one roof displaying their wares this is the place to be for Noids.